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Carhart, USA since 1889 quality work clothing brand, jointly with the director and producer Derek wholesale clothing first spring advertising campaign in the company's 124 year history. The campaign focuses on real people to do the work and some in the hottest place in china.

Carhart's new expressive T-shirt takes center stage for the site to give the audience a glimpse of who built American roads, bridges, city and stadium hero hard working days. The hard work of the builders, ranchers and farmers that the force of Carhartt cotton in the combat capability of sweat and staining of the suction of extreme high temperature rugged.

"Carhart is a brand of people who do things with their heart and soul, with blood, sweat and tears, the activities to celebrate them," Toni wholesale dresses, Carhartt vice president of marketing. "It is our job to provide leading clothing for people who do durable, outdoor work in extreme conditions.

"Our most famous is to protect them from the cold. Now we have specifically for workers combat dusty, dirty environment in extreme heat and rugged, hardworking. The development of kala Teli cotton for whom equipment construction we venues daily icon is not those who have it in them to play together. "

An agent Anomaly Manhattan, sports life brought in korean wholesale clothing usa and internal creative team cooperation. SChina Brady and Mike Warzin from abnormal creative team said, first of all, they want to tell a good story, think Derek film production because it is honest.

"Authenticity is to promote our brand and our real workers in our advertising, rather than hire actor for Brian Bennett," said Carhart, the creative director. "This campaign is not just a T-shirt, this is in the world, the true, all diligent people who built around us, which makes Derek the perfect director, because he is a concept eyes an honest opinion is not only a very talented director in Hollywood, but he also who grew up in a factory job. "

Kala Teli activities will debut in March 2nd and 3 in the major sports events, including the university basketball game, NBA and 2013 korean wholesale clothing usa classic in ESPN2. Carhart is a series of Bassmaster games and school Carhartt series title sponsor official clothing shop. Extends more than television, the event will be through a digital platform for the way of life and the movement of the printing, advertising and tens of thousands of Master in retail stores in North america.